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InnoTrans 2010 - Preparation Workshop
Ensure you get the most out of InnoTrans 2010 in Berlin
Register NOW for our half day InnoTrans 2010
Preparation Workshop held in conjunction
with UK Trade and Investment
Free to attend and places limited.....
Birmingham Moor St Station, Central Birmingham
09.30 - 14.00 Tuesday 13th July 2010
Background
InnoTrans 2010 is billed as THE leading international trade fair for railway technology. Spread over 26 halls it attracts over 1900 exhibitors and circa 90000 visitors from 41 countries.
Held at the Messe Berlin between the 21st and 24th of September 2010, this is a huge exhibition that justifies careful planning on the part of both exhibitors and attendees if they are to maximize the opportunity and avoid wasting precious time and effort. Advance preparation is therefore essential and this event has been jointly conceived with our colleagues at UK Trade & Investment to provide you with relevant and focussed assistance.
Agenda
09.30 Registration
10.00 Housekeeping and Event Introduction - Rail Alliance/UKTI
10.10 Introduction to InnoTrans 2010 - Dieter Kloss, Commercial Officer UKTI Berlin
Berlin based Dieter Kloss will provide a layman's guide to Innotrans 2010 and an overview of how best to prepare yourself and your company for the planet's biggest rail industry show.
10.40 Making the most of InnoTrans - Ted Elwes
Ted Elwes is a self-employed German speaking rail engineer and Rail Alliance Member who has attended all eight Innotrans shows and who will share his experience of how to maximize the opportunity that attendance presents.
11.00 Coffee break
11.20 Success at InnoTrans - Transys Projects Ltd
Transys Projects Ltd are a leading independent turnkey solutions provider to the rail transport industry and MD Kevin Lane will share the secrets of the company's past success at InnoTrans.
11.40 The Language Gap - The Translation People
How important is appropriately translated marketing material when seeking to make the most of the Innotrans opportunity? All will be explained by Rail Alliance Member 'The Translation People'.
11.55 Foreign Exchange - The Currency Exchange
You make a great success of Innotrans, the price is firm and the orders flow, but by the time you invoice the customer the exchange rate has altered and that great deal no longer looks so great! Rail Alliance Member 'The Currency Exchange' will outline the perils and pitfalls of foreign exchange and some of the services available to reduce the risk
12.10 What UK Trade & Investment can do for you - Bob Docherty, Sector Specialist UKTI
UK Trade & Investment's rail sector specialist Bob Docherty will give an overview of the services and assistance that UK Trade & Investment can offer to UK companies looking to explore foreign markets.
12.25 Questions and answers .
12.45 Closing remarks followed by a buffet lunch and networking through to 14.00hrs.
Venue
This event will be held at the impressively restored Edwardian jewel that is Chiltern Railway's Birmingham Moor St Station. Adjacent to Selfridges and the Bull Ring shopping centre, Birmingham Moor St Station is only a five minute walk from Birmingham New St Station and our meeting room is just off of the platform. As such it provides a perfect city-centre location with easy access by main line rail services from all over the country or by car (with adjacent car parking available at the Bull Ring car park).
To travel to this event by train click here http://www.chilternrailways.co.uk/buy-online/

To book you place please email rhona.clarke@railalliance.co.uk or call 01789 720026.
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