So, what do you want to know? How our corporate objectives are carefully aligned to our financial performance in established sectors, how we work with x number of top clients who value the stuff we do and keep coming back for more? Really? No, we thought not!

You want to know about why we work here, what our staff are like, so that you can think about whether you could work with us or for us!

Now obviously no company stays in existence if it does not make a profit, but at JMP this isn't our only purpose in life. The company is owned by the staff for the staff who are also our greatest asset. They are driven by a strong sense of purpose, which is underpinned by clear understanding of our company vision.

So what is our vision I hear you shout! Where are the corporate words?

Being rather different, we decided to produce a graphic vision to help communicate effectively. Obviously we are an 'artistically challenged' bunch, but the benefit of the graphic vision is that it is naturally far more powerful than just words (after all apparently only 15% of our senses are audio!). Our staff will be able to recall the description from memory, but for the rest of you we have provided some words below to explain.

There is a serious point to this – this diagram reflects the result of lots and lots of talking about what the vision for JMP should be with our staff. We managed to establish unprecedented agreement on sort of business we are proud to be.

Right, let's attempt an explanation. Once you've read this and looked at the diagram, try shutting your eyes and visualising it. Our staff can all repeat it this way. A challenge for you - go on, now repeat your organisation's vision from memory!

Clients - most important, so right at the top! They are broad ranging and include a wide range of public and private sector organisations.

Partnership - we work in partnership with our clients (denoted by the holding-hands).

Other Partners - we also work in close partnership with teams, who are leading lights in their fields (denoted by the small light bulbs).

The A Team - we recognise the need to attract the best, most motivated staff to JMP (the happy blue people).

JMP - the leading light in the transport industry (signified by the big light bulb). Note: the light bulb also signifies that JMP are inspirational, innovative thinkers (indeed in 1879 Thomas Edison invented the light bulb which itself had a truly global impact).

Complementary Systems - the lampshade encompasses the complementary systems and aspects of the company which make JMP work efficiently and effectively. From left to right these are the creation of profit (Pound and Euro symbols), happy motivated staff (smiley face), flexible staff able to respond effectively to deliver effective solutions (ballerina), good internal systems for managing accounts, marketing information, projects, etc (computer), strong management able to make and delegate decisions efficiently (strongman), good training and staff development (mortar board and scroll).

Successful Solutions - the yellow arrows represent beams of inspired, innovative solutions.

Breadth & Depth of Capability - the green modes are indicative of our ability to provide a wide range of consultancy services covering a broad spectrum of applications and systems (computer), including new innovations yet to be defined (question mark), all embracing the principles of sustainability.

Our Responsibility - we aspire to make the world a better place by doing our bit to promote the benefits of sustainable transport.